Championing Less Waste Packaging
Our store specialises in the curation of eco-friendly & functional gifts for mum, babies & families. One of the main causes we have also championed since 2020 is less-waste packaging. We do so by adopting a circular packaging system; our packaging policy can be found here.
As of December 2025, we have saved 2201 pieces of packaging from going directly to the landfill.
Impact
Over the years, we have fundraised for a range of causes that care for women, children, and the environment.
Some of the organisations we’ve been thankful to support include Zero Waste SG, World Wide Fund for Nature (nature conservation efforts), World Vision (women’s livelihood and microfinance), Heartbeat Project, Food from the Heart, Presbyterian Preschool Services, YWCA Meals on Wheels (local community food program), and more.
Each contribution - no matter how small, is possible because of you - our community of thoughtful givers. Together, we’ve helped spread kindness, compassion, and care where they’re most needed. We will continue finding ways to give back, because every thoughtful act helps build the kind of world we all want to live in. 💛
Media Features
We are also very grateful to have had the opportunity to share bits of our story and vision with the press:
早报 - 告别育儿浪费 小改变也能守护地球
NVPC - Giving Week SG
World Wide Fund for Wildlife
The Smart Local - 7 Easy ways to give back & do good this Christmas
Connecting in Person
Although most of what we do happens online, we truly enjoy stepping out to meet our community whenever we can. From festive markets to pop-up events, each gathering is an opportunity to share our passion for thoughtful, functional gifts and connect with the people who make what we do possible.
Some of the notable past events we have been a part of include: Christmas in Queenstown (2023 - 2025), Easty Breezy Bazaar - Hey Heartlands (Sep 2024), Sentosa Festive Market (2023 - 2024), Youth 4 Climate Festival Eco Marketplace (2023) and much more!
We’re excited for what lies ahead! Follow along to see how we continue to give back, connect, and create thoughtful gifts that make a difference. We welcome you to stay connected with us on Instagram to hear about new initiatives & announcements and join us in making a positive impact together.